Kim Kardashian has managed to build and underwear empire, and it all started with her love of shapewear. She launched SKIMS in 2019 as a sculptwear brand, featuring body-shaping designs with comfortable fabrics. But as she’s grown the label to include bras, underwear and other products, Kim is her best saleswoman by wearing the Sєxy items and flaunting the pH๏τos on Instagram.
When it comes to any new product launch for SKIMS, Kim is the first to model the garment. She’s worn numerous bra and panty combos in matching sets, and always loves sitting for a mirror selfie to show how amazing they look … albeit on her.
Kim isn’t afraid to wear even her most daring products, including a microthong. She donned the itty-bitty garment for a February 2022 selfie that showed so much skin. Matched with a tiny triangle bra, the item featured small patch of fabric covering her crotch area, with two small strings running over her hips. Though she didn’t turn and show the backside, it featured a G-string rather than a thong, as it was only made up of one string with no extra fabric over the derriere.
The entrepreneur has joked about how impractical the item is as actual underwear. In 2021 when Kim debuted the microthong, she described it as, “[It’s] basically a clit cover, that’s all it really covers.”
Kim explained her reason for founding SKIMS in a 2019 interview with retailer Nordstrom. “I have always loved wearing shapewear but realized there was a lack of options when I couldn’t find anything that really worked for me. Pieces were either too thick, too loose, too тιԍнт, didn’t have the right support or just didn’t mold to my body the way I wanted them to,” she explained.
“I began to experiment on my own by constructing pieces made from other garments and I would cut a leg or even dye fabric to get the right shade. SKIMS has really been in the making for over a decade,” she confessed.
Kim then described the importance of well-fitting undergarments. “Any great outfit starts with what’s underneath. If I don’t feel comfortable in my underwear or if it doesn’t fit properly, I am not going to feel good in it, no matter how I look from the outside,” she shared. With the number of times Kim has showed off how she looks in SKIMS underwear, she definitely must feel good in it!
Scroll down for Kim’s Sєxiest pH๏τos wearing SKIMS underwear.
The reality star shared this selfie via her Instagram Stories wearing a white crop top and matching underwear in July 2022.
BEAUTIFUL IN BROWN
Kim flaunted her recent 21-pound weight loss in a new seamless bra and underwear set on June 27, 2022.
TINY тιԍнтY WHITIES
Kim showed off her new Skims white mesh bra and panty set in a June 7 Instagram Stories video, calling her latest product, “So, so cute!”
Kim modeled a set of SKIMS tiny panties and a matching H๏τ pink crop top in a May 2022 mirror selfie, which showcased the reality star’s amazing hourglᴀss figure.
HOW IS THAT UNDERWEAR?
Kim modeled the SKIMS micro-thong in a February 2022 Instagram mirror selfie to show fans just how tiny the self-decribed “cl-t cover” really is. Believe it or not, the itty-bitty underwear is a H๏τ seller!
The SKIMS founder flaunted her perfect curves in a stretch satin bra and ʙικιɴι underwear set that showed off her super slim waist.
While Kim herself is not a fan of underwire bras, she showed off how good she looked in one from her brand.
Kim came up with a new design for her shapewear to dip down to near her ʙuтт crack so it can be worn with low, backless dresses.
STRIKE A POSE
The reality star sat lounging on the floor of her closet for a mirror selfie in high waisted underwear and a matching bra.
Kim looked like a vixen while wearing a brown SKIMS scoop neck bra, matching leggings and a coordinated lounger top in this January 2021 pH๏τo.
The Kardashians star modeled a ɴuᴅᴇ SKIMS form-fitting halter bodysuit that she paired with acid washed jeans in June 2021.
Kim modeled her popular SKIMS triangle bra along with a pair of sheer leggings during a May 2020 SKIMS fitting.
The fashion icon showed off her trim tummy in a black bra and high-cut underwear.
Kim modeled the SKIMS Jelly Sheer collection “new slinky, Sєxy and smoothing underwear” in a January 2021 pH๏τo along with a tiny triangle bra.
LOOKING NEARLY NAKED
Kim showed off SKIMS’ “Full Support тιԍнт and Hosiery Bralette” in a ɴuᴅᴇ color that made her look ɴuᴅᴇ.
The businesswoman’s underwear comes in numerous skin tones.
Kim flaunted her curves in this ɴuᴅᴇ-hued bra and underwear combo.
WHERE IT ALL BEGAN
Kim modeled SKIMS strongest solutionwear from her brand’s Contour Bonded collection in October 2019. Her empire was originally built off shapewear but now includes underwear, loungewear, sleepwear and swimwear.